Over the years I have found many small businesses trying to keep too many statistics and spending hours every week trying to keep them all up to date. One person I knew had more than 30 statistics for his one man show. It took him at least 5 minutes per week to measure and lodge each of those statistics. They were all accurate, but he felt like the business wasn't growing like it should be. Well, sure, he had beautiful admin and could tell me all sorts of things about his company, but with 30 statistics he was spending almost 3 hours a week doing this administration! 3 hours a week is a lot of time to be spending on this, especially if you are the only person in your business.